Working directly with Clients and Agencies, I'm a creative, conceptual thinker that loves to jump in and solve business problems and brand issues with creative ideas. Having worked across almost all categories from ketchup to cars, my experience allows me to quickly uncover the insights that lead to meaningful strategies and I then have the ability to flesh out those insights into creative ideas with real impact.

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While my experience is vast and broad ranging, I have written and directed numerous award-winning campaigns, celebrated here at home and abroad.

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Most recently, as EVP, Creative Director at Publicis Toronto - the second largest Agency in Canada - I provided the Agency's creative leadership, ensuring multi-disciplinary creative teams developed fully integrated communications for all Publicis clients. I oversaw the creation of everything from social, digital and experiential content to more traditional mediums like TV, radio and print. At the end of the day, a big idea should translate across all mediums and integration is what it’s really all about.

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Prior to Publicis, I was the SVP, Creative Director, responsible for establishing Arnold Worldwide in Toronto - widely known for the famous VW “Drivers Wanted” campaign where I quickly turned that shop into one of the top creative agencies in Canada. Not all by myself, of course, but you get the idea.

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I also had the pleasure of working at Roche Macaulay & Partners at a time when we were named the International Agency of the Year by U.S. industry ad bible, AdAge Magazine – no small feat for a Canadian boutique. As well, during my more formative years, I found myself in the hallowed halls of a number of the industry’s iconic Agencies including Leo Burnett, Y&R and Maclaren McCann.