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TV commercials are perhaps a dying breed. But the art of storytelling is very much alive. Whether it’s under the guise of online video - content or social - it has the power to engage and elicit an emotional response and create a deep connection between a brand and its consumer. And, I’ve been lucky enough to tell the stories of many brands over the years.

Heinz Ketchup

30 Second Storytelling

Role: Copywriter

Bank of Montreal

AOL Canada

Zellers

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